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Podcast Production

Podcasts create an intimate relationship with your client, but with the flexibility and choice element that clients approve of. It is a cutting-edge communication tool with huge potential for your organisation or business.

In 2006, more than 3 million people in the UK downloaded podcasts.
11 million said they planned to do so in the future.
It's the fastest growing communications market.

  • Source: The Guardian's Digi:nation research, Oct 2006

What is a podcast? How do I get one?

Podcasting is the buzz-word in easy access sound and video communication. Podcasts are mini broadcasts which can be downloaded onto computers, mobiles, MP3 or MP4 players by clicking on a website link. They can be offered as one-off downloads for a specific project or as part of an RSS (really simple syndication) service - once a person subscribes, the sound or video files automatically transfer to a computer, MP3 or MP4 player each time there is an update. The information or entertainment in podcasts is stored and listened to at the individual's convenience.

You can podcast:

  • conference material - keep a record and share it with a wider audience
  • interviews with key individuals in your organisation
  • expert master classes
  • educational material
  • documentary footage
  • discussions on current issues
  • entertainment and lifestyle programme material

Why should my organisation offer podcasts?

Podcasts are a simple and creative way of targeting information to a specific group or niche market. They are quick, flexible and cost effective to produce. With the huge growth in sales of MP3 and MP4 players and most mobile phones able to play sound and video, your organisation could maximise the potential of this growing phenomenon and a largely un-tapped line of communication. Cutting edge podcasting also harnesses 'user generated content' - giving your audience some control over content. A growing number of our clients also offer email-delivered audio or video communication.

About LimeGreen

The LimeGreen team can advise you how to use professional podcasting to pass on information to your target customers. They will explain how to effectively communicate using key figures within your organisation. LimeGreen work with your in-house team to produce a bespoke product which fits your brief.

LimeGreen offers presentation, reporting, digital audio recording, film production, sound and video editing. We will give you creative advice, consultancy on your podcasting plans or full production as required.

















“The great thing about working with LimeGreen is their deep experience of producing highest quality broadcast material, combined with total understanding of how to deliver fantastic audio and video that harnesses the full viral effect of the internet.”

Dr Neil Bacon. Founder and CEO
“I Want Great Care”

“The challenge ahead for the organisations keen to embrace the iPod user is not to rush out hastily cobbled together content, but to create polished audio that will stand above the rest.”

Media Guardian

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