Here are some of the projects we’ve worked on and the comments from our clients. Click on their logos to find out what we provided for them and how we got on.

" >

LimeGreen have a long standing professional association with the doctors’ body, the BMA and we’ve been responsible for a number of key communications projects:

LimeGreen’s team of producers, directors, cameramen and editors have worked on a number of crafted campaigns and information films for the BMA, amongst them ‘The Human Cost of Healthcare’ which was co-commissioned by The Department of Health. The film is currently being used to train health professionals in NHS ethical trade as well as raise awareness of the impact on worldwide health. Read an article in The Guardian about it

We provide key coverage of the BMA’s annual conference, providing audio and film material for Youtube and their website, like this

Working alongside the communications team, we bring our journalistic and editorial skills to the debates, deciding which have generated interesting, significant and policy-changing content and reflecting them in off-agenda videos and interviews.

Thank you for all your hard work and for producing, as ever, very professional and high quality videos for us. We’re really pleased with the films. It’s always a pleasure to work with you and was great to have you as part of our team.

Christine Fielden, Head of Media Relations, British Medical Association

To help promote awareness of the grants available for medical research in 2013 and to assist the BMA in its fundraising for legacies, we produced two short films, to a tight budget and deadline. All of the content for the films was shot across one long day. See Leaving a Legacy to the BMA here.

Sharon Alcock has presented a number of live on-camera webinars for the BMA, including two with the former Secretary of State for Health, Andrew Lansley, reflecting live online questions from doctors about health policy reforms.

LimeGreenMedia have helped the BMA with a variety of video projects ranging from putting our members questions to the Health Secretary, to producing films to support our lobbying on the Health and Social Care Bill or to promote good working practices. They have always produced highly polished products, and often to tight deadlines.

Gordon Fletcher, British Medical Association

" >

The RCGP are described as ‘the professional membership body and guardian of standards for family doctors in the UK, working to promote excellence in primary healthcare.’ The College have taken part in several audio podcasts hosted by LimeGreen and contributed to live video webcasts about primary care reforms.

In 2012, LimeGreen were asked to be part of an RCGP professional working party, looking at the use of social media networking by doctors and health organisations. The group’s six month project led to the publication of a set of practical guidelines for doctors on how to use social media professionally and safely, with best practice examples, discussion points and legal guidelines. It’s been dubbed “essential reading” by many in the profession, medical school leaders and communications professionals. RCGP Social Media Highway draft

At their annual conference of leading GP’s, the RCGP asked Sharon Alcock to chair an interactive debate on the use of social media amongst doctors and their organisations. With live a Twitter feed reflecting comments from doctors around the world; attending delegates and Facebook debate, as well as an expert panel of four and questions from the floor, it was a lively and informative session, given one of the highest rated feedback scores at the conference. It also trended No1 on Twitter and worldwide. Watch the debate and read Sharon’s article for GP Online here

In 2013 LimeGreen will team up with the RCGP again, providing essential training courses for healthcare professionals on using social media in their professional lives and promoting the use of digital networks to increase patient engagement and access to healthcare.

" >

iWantGreatCare is an online patient feedback service which provides qualitative and quantitative research on the patient experience to NHS Trusts and private sector organisations. It collects real-time comments from individuals who have experienced hospital, primary care or social care services and gives them right back to the people who have provided it, enabling improvement, reflective practice and patient involvement.

As part of a national change in health policy, iWantGreatCare set out to provide a free solution to a common problem – but it needed to get the message out to a wide audience, swiftly.

LimeGreen were asked to produce a short film which could communicate how NHS trusts could be helped by their new service, endorsed by the NHS Confederation.

We researched the work they do, arranged cost effective filming of case studies at an NHS Trust and conducted key interviews, to produce this film within a tight time frame. It is now used at the centre of iWGC’s communications with trust management and medical professionals.

" >

Boots the Chemist are ‘the UK’s leading pharmacy-led health and beauty retailer’. Their website also offers information and support to people who care for ill or vulnerable relatives.

Boots wanted to provide accessible material for their online customers which shows where help might be available and provides some comfort for isolated individuals. They came to LimeGreen with their request for video content.

This was a large project with a tight deadline, which we produced from concept to delivery. LimeGreen researched the needs of carers, liaised with a wide spectrum of charities and managed a huge logistical timetable to produce seventeen quality mini-documentary films for and Youtube. Filming with carers and their families in often sensitive circumstances was combined with informative interviews from support organisations.

The films have won praise from charities and carers’ representatives. View them here.

LimeGreen delivered a challenging brief at pace and with great quality. These attributes are rarely seen in the same sentence, which is to their credit.

Paul Wilmot,

" >

The Royal United Hospital Bath is an acute hospital service, providing healthcare for a population of half a million people in the West of England.

During the winter months it, like many hospitals, is often debilitated by bouts of Norovirus in the community. This virulent virus is usually brought into the hospital by carrying visitors but can seriously affect the smooth running of services. The RUH asked LimeGreen to make a series of films targeting specific groups in the community whom research shows may bring Norovirus to the hospital unnecessarily. The films required low-budget creative thinking on our part and we’re very proud of the end results, being used to fight this nasty and costly problem right now!

Many thanks for all the evident hard work put into the films – great results! My thanks to all those concerned.

Francesca Thompson, Director of Nursing, RUH Bath NHS Trust

The hospital has a Breast Unit for cancer patients, which provides one of the most up to date facilities in the South West of England. The Unit’s lead clinician, Dr Dorothy Goddard asked LimeGreen if we could help them improve their information for newly diagnosed cancer patients, with video content for the website and take-home DVDs. We developed a plan for short peer-to-peer documentary-style stills and audio films, describing previous and current patients’ experiences. These would detail how patients decided on their care pathway and how the hospital was able to help.

Over the course of several months, we established trusted relationships with patients and staff, recorded audio interviews on location at their homes and at the hospital and photographed individuals’ experiences, as they underwent surgical techniques, treatment and received support and care. The intimacy achieved by using photography with audio resulted in five powerful films, which are now central to the patient information resources at the RUH. The Breast Unit’s services are also able to be powerfully depicted by management teams in their liaison with commissioners of health services.

The project has a powerful effect on the LimeGreen team and we now have charitable links to the Breast Unit and hospital cancer services. In 2012 made an additional fundraising film using video, stills photography and the music of a certain Cullum brother to help with an ongoing appeal for a new cancer unit.

It’s always a pleasure when you can give very positive feedback! As a charity, The Forever Friends Appeal had ideas and aspirations for a fundraising film. To say we needed guidance was an understatement. We were steered us in the right direction with great diplomacy and integrity. We are delighted with the resulting film, which portrays a clear picture of why we are running a Cancer Care Campaign. It has been an enjoyable experience and we wouldn’t hesitate to recommend Sharon and LimeGreen Media to others.

Sue Tucker, Forever Friends Appeal, Royal United Hospital Bath NHS Trust.

" >

The General Medical Council registers doctors to practice medicine in the UK and ensures proper standards in medicine in order to protect the public.

LimeGreen have produced audio and video podcasts for The GMC: With regularly shifting political sands in health policy and controversies such as the mismanagement at NHS Mid Staffordshire, the Harold Shipman and Bristol heart scandals, amongst others, rising to the surface at intervals, the GMC needs to communicate its messages clearly.

Sharon Alcock is professional and easy to get on with. She sets her interviewees at ease without compromising her professional standards of questioning. Her background reassures interviewees that she really understands the issues. We will want to return to work with LimeGreen in the future.

Director of Communications, General Medical Council.

The GMC produce best practice guides for the healthcare sector. We were asked to help them produce a film about their End of Life consultation process, filming sensitive interviews with key patients, carers and practitioners.

" >

The King’s Fund is an independent charity working to improve health and health care in England. It helps to shape policy and practice through research and analysis; develop individuals, teams and organisations; promote understanding of the health and social care system; and bring people together to learn, share knowledge and debate.

LimeGreen have worked closely with the King’s Fund over a number of years providing independent multi-media resources for some of their high profile events. We work with their teams to understand the agenda and requirements for interviewing and filming. We have brought independent journalistic perspectives to projects, conferences and report presentations.

By conducting interviews with contributors, complementing the content of events, we are able to ensure that their teams present an efficient, effective product.

Our background as journalists has enabled the team at the King’s Fund to have confidence in our editorial judgment and allowed us to film, edit and supply the finished product with ease.

See our interviews on the King’s Fund website

" > is a professionals-only website for doctors registered to practice in the UK. They have more than 195,000 members who use the site for online education, communication, research, professional development and enjoyment.

LimeGreen have had a highly successful relationship with the team since 2006.

During this time we developed and produced a ‘current affairs style’ monthly podcast tailored to site members’ interests in topical issues and policies, offering a platform for opinions and debate. The podcasts included key interviews with consecutive Health Secretaries, the Chief Medical Officer, General Medical Council, Prime Minister David Cameron, opposition health spokesmen, the British Medical Association and many medical innovators.

Since 2011, the majority of these interviews have been on camera, with the films embedded into the site and published on Youtube. Subjects have included round table discussions and interviews on; whistleblowing; radiotherapy and chemotherapy; cancer networks; NHS reforms; and social networking for doctors.

We have also chaired live webcasts for the website’s own news channel, with live online questions from doctors.

Online medical education is an important element of the service we have helped produce, using video, audio and also enhanced formats, which means doctors can see still pictures or diagrams while they listen to information. Our specialist knowledge of medical and health related subject matter makes this highly technical content achievable.
In addition, LimeGreen have trained members of the staff to record podcast material at their outreach events and conferences attended by members.

LimeGreen have worked closely with us for years to develop and deliver news, current affairs and educational podcast programmes for doctors. Sharon and her team bring the highest standards of broadcasting with an acute sense of the needs of clinicians. The results have been fantastic.

Tim Ringrose, CEO,

" >

Circle provides healthcare in the independent, NHS and private sectors. Working at six key UK sites, Circle hospitals and clinics are co-owned by the doctors and healthcare professionals who work at them and ‘combine clinical excellence with five-star healing environments.’

Leading clinician Dr Millicent Stone invited LimeGreen to spend time at the award-winning Circle Bath hospital, to raise awareness of osteoporosis. By filming surgery, treatment and care of her patients in Bath and combining it with the latest facts about symptoms, prevention and diagnosis, we were able to produce a high-spec patient information film for Circle’s website, which also doubles as a business tool for the hospital and clinicians.


LimeGreen are a top class outfit, easy to work with, considerate to the patient and clinicians’ needs. They get the job done. They provided the necessary support expertise whilst never losing sight of the goals we set them. Our film has been very well received by patients, public and our partners.

Millicent Stone, Partner and Consultant Rheumatologist, Circle Bath

" >

The International Committee of the Red Cross works worldwide to provide humanitarian help for people affected by conflict and armed violence and to promote the laws that protect victims of war. An independent and neutral organisation, its mandate stems essentially from the Geneva Conventions of 1949. Based in Geneva, Switzerland, it is one of the most respected organisations worldwide

The ICRC has thousands of employees around the world, who speak many different languages and work in, sometimes, very isolated or difficult places. When a huge organisation like this wants to re-organise the way it works, it needs to communicate the changes effectively and efficiently.
LimeGreen worked with ICRC on an internal film format presentation, designed to get its complex reorganisation and HR plans out to all corners of the world. A challenging but rewarding project for the team and fascinating for us to learn so much more about ICRC’s work.

" >

The Health Foundation is ‘an independent charity working to continuously improve the quality of healthcare in the UK.’

LimeGreen Media is a preferred supplier of this organisation.

One of the things the Foundation does best is bringing together individuals from healthcare, who lead the way in excellence, using new technologies and promoting good communication. We are able to help them disseminate the energy created by these individuals and groups, to a wider NHS audience.

In July, the Health Foundation Network Leaders conference was a chance to learn what benefits and difficulties are being experienced in forming healthcare networks. The push to prevent fragmentation of services and unhealthy competition between healthcare providers is a key focus.

Watch our ‘vox pop’ of the network leaders’ thoughts.

" >
LimeGreen have worked in partnership with the government’s Department of Health on a number of key projects. Our films for them have focused on patient information or communication with healthcare staff.

We have conducted interviews with consecutive Health Secretaries and our editorial independence is seen as a key strength by the Department’s communications teams.

We have also provided media training for significant spokespeople within the Department.

Our film, ‘The Human Cost of Healthcare’ which you can view on this fair medical trade website was co-commissioned by The Department of Health and the BMA. The film is being used to train health professionals in NHS ethical trade as well as raise awareness of the impact of NHS buying on worldwide health. Read an article in The Guardian about it

LimeGreen Media T 01225 426 196 E