Clients
All of the services offered by LimeGreen can be tailored to your specific needs. Our qualifications and professional experience as journalists and broadcasters lends credibility to your project and the work we produce with you. We are conduits for the information you wish to communicate.
Click on our clients' logos to reveal details of projects we have conducted for them:
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Doctors.net.uk
Doctors.net.uk is a professionals-only website for doctors registered to practice in the UK. They have more than 150,000 members who use the site for online education, communication, research and enjoyment. The website's management wanted a regular 'current affairs style' audio podcast service tailored to their members' interests.
LimeGreen have developed and produced topical monthly podcasts for the site since 2006, including key interviews with the Health Secretary, Chief Medical Officer, GMC, leader of the conservative party, David Cameron, opposition health spokesmen, Health Minister Ara Darzi, the British Medical Association and many medical innovators. The interviews and discussions are often interactive, with doctors posing their own questions. Members subscribe to the podcasts via doctors.net.uk or iTunes. All sound editing is conducted in-house by LimeGreen and the content is jointly decided upon between the LimeGreen team and the site's editorial staff.
More recently, LimeGreen have been producing cutting edge online medical education podcasts, using audio and also enhanced formats, which means doctors can see still pictures or diagrams while they listen to information.
LimeGreen have also trained members of the doctors.net.uk staff to record podcast material at their outreach events.
“Limegreen have worked closely with us for 5 years to develop and deliver news, current affairs and educational podcast programmes for doctors. Sharon and her team bring the highest standards of broadcasting with an acute sense of the needs of clinicians. The results have been fantastic.”
Tim Ringrose, Medical Director, Doctors.net.uk
Boots.com
Boots the Chemist have recently developed a new area of their website to offer information and support to people who care for ill or vulnerable relatives. Boots wanted to provide accessible material for their online customers which showed where help might be available and provides some comfort for isolated individuals.
This was a large project with a tight deadline. LimeGreen researched the needs of carers, liased with a wide spectrum of charities and managed a huge logistical timetable to produce seventeen quality mini-documentary films for Boots.com and Youtube. Filming with carers and their families in often sensitive circumstances was combined with informative interviews from support organisations. The films have won praise from charities and carers' representatives.
“LimeGreen delivered a challenging brief at pace and with great quality. These attributes are rarely seen in the same sentence, which is to their credit.”
Paul Wilmot, Boots.com
The General Medical Council
LimeGreen produce both audio and video podcasts for The General Medical Council. The GMC protects, promotes and maintains the health and safety of the public by ensuring proper standards in the practice of medicine. They keep the registers of qualified doctors, police their standards and medical fitness to practice, as well as promoting medical education and training.
With regularly shifting political sands in health policy and controversies such as the Harold Shipman and Professor Roy Meadows cases in the news, the GMC needs to communicate its messages clearly.
“Sharon Alcock is professional and easy to get on with. She sets her interviewees at ease without compromising her professional standards of questioning. Her background reassures interviewees that she really understands the issues. We will want to return to work with LimeGreen in the future.”
Jackie Rowley, Director of Communications, General Medical Council.
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The Map of Medicine Limited
The Map of Medicine Limited is an international medical reference online resource, part funded by the NHS Institute and endorsed by the Department of Health. It allows doctors, nurses and health managers to follow an agreed pathway of care for thousands of health conditions, by accessing information online in the surgery or hospital. It provides training references, up-to-date medical research and important guidelines designed to improve the patient's treatment and experience.
Map of Medicine asked LimeGreen to help them produce broadcast material for the web which would explain to health professionals how they can use the resource effectively. LimeGreen produced video material for Youtube and the Map of Medicine website, with testimonials from medical and nursing peers, health leaders and award-winning managers about how they have adapted the Map for their local and national health needs.
LimeGreen crews filmed key conference speeches and made them available online with powerpoint presentations, to reach a wider audience.
Power Train
LimeGreen worked with Stuff Advertising Limited to produce podcasts for Power Train (UK), a leading behavioural change training consultancy which specialises in award-winning customer service and leadership training. They provide ground-breaking interactive staff training for, amongst others, BT, VISA Europe, Scottish Widows and Harvey Nichols.
LimeGreen were asked to record editorially independent podcasts with Power Train's main clients on the true effectiveness of their training.
“We commissioned LimeGreen Media to produce a series of podcasts as part of an ongoing testimonials-based marketing campaign for our client, Power Train. The podcasts featured interviews with senior management from a range of blue chip companies including Mercedes-Benz, British Gas and Virgin Trains.
Working with LimeGreen was an absolute pleasure. We are extremely happy with the speed, ease and professionalism with which our brief was delivered. The finished podcasts have proven to be a great success and as a result, we are now looking to record another series of podcasts with LimeGreen Media.”
Rachel Josephson, STUFF advertising limited
NHS Workforce Review Team
LimeGreen undertook consultancy research for the Workforce Review Team. Workforce planning is a key focus of the UK government's review of future health service changes, outlined by Health Minister Ara Darzi's reports of 2008. WRT gives impartial, expert advice on workforce planning for the NHS. It needed to assess how its stakeholders perceived and used its services at this time of organisational change.
“LimeGreen produced and then ran a Stakeholders' Opinions Audit with the NHS National Workforce Review Team, conducting key interviews with Department of Health, Regional Health Authority and NHS organisation leaders.
This resulted in a summary of perspectives to influence WRT's future focus. It allowed staff to celebrate excellence within their field and also to face up to the harder messages delivered by an independent analysis of customers' views.
Sharon Alcock then conducted positive workshops with the team, which gave us a valuable independent perspective on our future development. I found LimeGreen to be trustworthy, efficient and professional - good value for money!”
Dr Judy Curson, Director, NHS Workforce Review Team
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The NHS Institute for Innovation and Improvement
The NHS Institute for Innovation and Improvement is funded by the Department of Health and independently supports the NHS to transform healthcare for patients. It provides training, research and communication of innovation and best practice for the health service. Its ground-breaking reports into the strengths and weaknesses of key areas of health provision have often featured in the news.
LimeGreen have an ongoing media training role with the NHS Institute. We train executives and team leaders as they prepare for the release of research and undertake media interviews about NHS issues.
“We commissioned Sharon Alcock to undertake media training for clinicians, to prepare them for potentially difficult media interviews and stakeholder briefings.
The training involved role play in a range of different interview scenarios and was rigorous, thorough and challenging.
Feedback to participants during the session was constructive and supportive and it was evident that considerable time was spent preparing and tailoring the session to the needs of the participants.
I am confident that they are now completely equipped to effectively handle the interviews and briefings planned for the coming months.”
Director, Trimedia Harrison Cowley
LimeGreen have also recorded a series of audio podcasts on individual reports published by the NHSI, to accompany online education which informs doctors of their findings.
The Health Protection Agency
LimeGreen has media trained leading executives for The Health Protection Agency. The HPA protects UK public health by providing support and advice to the NHS, local authorities, emergency services and the Department of Health. It provides the most expert information on infectious diseases, environmental hazards and co-ordinates health service preparations for emergencies such as pandemic flu or chemical terrorism.
LimeGreen were also employed by the HPA, to disseminate practical information on pandemic flu, through podcasts to health professionals.
Clinical Knowledge Summaries
Clinical Knowledge Summaries The NHS Clinical Knowledge Summaries are a freely available, reliable source of evidence-based information and practical 'know how' about the common conditions managed in primary and first-contact care. CKS provides quick answers to real-life clinical questions linking to detailed answers that clearly outline the evidence on which they are based.
LimeGreen are responsible for the development of CKS's added-value masterclass and issue-based discussion podcasts. Bringing leading experts in essential health fields to the UK, US and worldwide CKS client base, podcasting has taken their easy-access health solutions service to a new level.
“LimeGreen Media provided invaluable advice and a truly professional service. Sharon offered very helpful advice about how to approach developing clinical podcasts - what works well and what to avoid - based on her considerable experience of developing web-based broadcasts for the health sector.
I am very impressed by the CKS podcasts LimeGreen produced and I was particularly impressed by the way Sharon communicated and coordinated the whole process of producing the podcasts both with myself and with the medical experts who agreed to participate - many of whom had no experience of this sort of work.
I look forward to working with Lime Green Media in the future.”
Dr Sharon Smart. Director of Clinical Knowledge
Sowerby Centre for Health Informatics at Newcastle Ltd (providers of the NHS Clinical Knowledge Summaries)
Click here to list to podcasts produced for CKS by LimeGreen
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The Medical Protection Society
The Medical Protection Society supports doctors who have legal challenges throughout the world. In an increasingly litigious climate, it offers advice on best practice and legal support.
LimeGreen produced a series of practical audio podcasts on how doctors should deal with potentially damaging medical experiences, whilst providing care and support for their patients. Ways in which the MPS could help members around the world were highlighted in key interviews, which also tackled 'head-on' the sometimes controversial issues of this sector.
Future Publishing
Future publish a huge range of lifestyle magazines. With hundreds of print journalists and editors and a growing online readership, Future recognised the need for a podcasting dimension but knew little about where to start.
LimeGreen produced a workshop for Future Publishing staff to put the new media changes into context, with practical advice on how to turn print into engaging online sound.
“The training went great! I've had really good feedback and the delegates appreciated having an expert broadcaster involved. Many thanks!”
Tim Tucker, Online Editor, Future Publishing
The Working in Partnership Programme
The Working in Partnership Programme is an NHS initiative designed to facilitate team working in general practice. It produced resources for GPs, practice nurses, health visitors and managers to allow them to adapt to changing roles and community health needs.
LimeGreen's Sharon Alcock chaired two national conferences for WiPP, which brought together many health policy-makers and professionals, innovative ideas and encouraged patient self-care education.
LimeGreen also recorded round table discussion podcasts on WiPP's work in the more controversial areas of primary care evolution.
To explore ideas for working with LimeGreen please email info@limegreenmedia.net.
“There is real potential for podcasting in this country, but those investing in its future must look for suppliers who can give them stimulating content.”
David Prest of Whistledown Productions, writing in the Guardian
